Eugene Cho

building bridges > burning bridges

Do yourself a favor and watch this. It’s 7:15 minutes long but well worth your time.

Such a substantive leadership lesson in itself by Bill Hybels as he explains why Howard Schultz withdrew his commitment as a speaker at the Willow Creek Leadership Summit (held on August 11-12). And furthermore, how he and Willow Creek are responding…

I was particularly convicted and stirred by these  leadership ideas:

Build rather than Burn Bridges

I’m not a huge Howard Schultz fan. Honestly, I’m sure he’s a swell guy but the whole Seattle Sonics fiasco has left me a little very bitter. I would have used the Read the rest of this entry »

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starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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what if starbucks marketed like a church?

This video entitled What if Starbucks Marketed Like a Church? A Parable is making the rounds around blogosphere.  It was created to “help churches to truly understand the disconnection between how we do things and the people we’re trying to reach.”

Take a look. Thoughts?

My thoughts:  

  • Well made video.  Helps visualize some great points since it’s so easy for a church to grow disconnected in our insular world.  
  • As I’ve shared on a post entitled Soul of Starbucks, it’s a great company to work for but brutal to compete against. 
  • And interesting that this video was released about a week before Starbucks released news that their profits decreased 97% during their 4Q.  They’ve laid off over 1000 people this year and closed or in the process of closing 600 stores this year.   
  • And at least here in Seattle [headquarters of Starbucks], it doesn’t help that their CEO, Howard Schultz, currently ain’t the most popular people for selling off our NBA professional basketball team to someone who eventually moved it over to Oklahoma.
  • But something about this video freaks me out.  I know it’s a parable but do we really want to see Starbucks or a corporate giant as a good juxtaposition?

So, while there are lessons to be learned in this video, maybe there are other lessons to consider.  No? Read the rest of this entry »

Filed under: church, emerging church, religion,

starbucks barista donates organ to customer

“Umm, I’ll take a tall double shot non-fat hazelnut latte with a kidney, please.”

Read the rest of this entry »

Filed under: health, , ,

the soul of starbucks?

Yesterday, Starbucks was again in the local and national news because about 7100 of the national Starbucks stores were closed around 5.30pm so that their 135,000 employees could undergo about 3 hours of training for:

Part back-to-basics tutorial, part pep rally, the teach-in aimed to reacquaint baristas with the art of pulling the perfect shot of espresso and steaming milk to add a subtle hint of sweetness to a latte and give the velvety foam on top just the right thickness. [full article]

This is one of the many recent changes that have taken place at Starbucks since the return of Howard “I Sold out the Seattle Supersonics” Schultz.  There are too many to name but I’d love to hear what your thoughts are about these changes.  Read the rest of this entry »

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stuff, connect, info

one day’s wages | video

My Instagram

The 2nd baby turns 14 today. Oh my. How time flies. Every birthday now is bittersweet. So amazed at the young woman she is becoming ... and that much further away from being that little baby. Happy Birthday, @trintaay! The world is fallen, broken, and messy. This is the truth.

But the story is not yet finished. God is not yet done. This is the Truth. There is Hope. God is our Hope.

#Advent #MyanmarSunset #NoFilter #BackHomeSafe In solidarity. From Thailand. #ICantBreathe I'm in Thailand for two days to meet @theexodusroad - one of @onedayswages' partners doing compelling work in the fight against child sex trafficking in Thailand and other countries.

Several of their team members took me and Phillip (one of my staff ) into several brothels as part of their investigation. Needless to say, it was very disturbing but an important experience. Women were scantily dressed and places on stages ... as commodities. As part of the investigation, we spoke with some of these young women to collect information, liberate underaged girls, and shut down brothels that exploit underaged girls. To be honest, it's complicated... The evening was intense and my heart was beating so rapidly...but as the hours passed and my initial shock and fears subsided, I felt the Holy Spirit remind me that God loves each and every person and desires to draw them until Himself.  And so I prayed for these women, men, girls, pimps, johns, mamma sans... Lord, break these strongholds.
Lord, give us courage. When in a remote village in Myanmar, ask local fishermen to teach you their techniques. Then catch a big sea bass with them and have it prepared over a wood fire. Then enjoy it. #thankyoujesus #bucketlist Six years ago in 2008, Cyclone Nargis wiped through Myanmar killing about 140,000 people. We visited 6 villages and the stories were unreal. Some villages had everything destroyed. Every home. Nothing standing. One village had 3 homes left...and everyone in the village stayed there for several days. 
One village had a population of 870 people. Only 120 survived...90% of their village died in a moment. Mothers, fathers, children, siblings, grandparents... It was surreal speaking to them. While you can sense their noticeable scars and emotional pain...it was also humbling and inspiring to tangibly see and feel their hope. Their spirit of unity, community, and courage. For many, their faith in Christ. Their yearning for better things for their children.

This was one of the villages we visited. I spent some time talking and hearing their stories and dreams...and all they could talk about was wanting a better school and education for their children. Again and again. 
It's obvious that the Western world is incredibly rich but in many ways, we are so impoverished ... and have much to learn from our global neighbors.

my tweets

  • "There are two ways to get enough. One is to continue to accumulate more & more. The other is to desire less." - GKC youtube.com/watch?v=EAqNV2… || 20 hours ago
  • If the God of the universe was born in a dirty messy manger, there is no mess in our lives that God is not willing to step into. God cares. || 1 day ago
  • Grieving & praying for the families of the 141 children & school staff killed in #PeshawarAttack. Lord, in your mercy. Lord, come quickly. || 2 days ago
  • The great deception of racism is to exist while many people believing it doesn't exist. Reconciliation first acknowledges pain & brokenness. || 2 days ago
  • God often leads us on journeys we would never go on if it were up to us. Don't be afraid. Take courage. Have faith. Trust God. || 2 days ago
  • Praying for the city and people of Sydney and nation of Australia. We are grieving for this tragedy. #sydneysiege || 3 days ago
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