Eugene Cho

building bridges > burning bridges

Do yourself a favor and watch this. It’s 7:15 minutes long but well worth your time.

Such a substantive leadership lesson in itself by Bill Hybels as he explains why Howard Schultz withdrew his commitment as a speaker at the Willow Creek Leadership Summit (held on August 11-12). And furthermore, how he and Willow Creek are responding…

I was particularly convicted and stirred by these  leadership ideas:

Build rather than Burn Bridges

I’m not a huge Howard Schultz fan. Honestly, I’m sure he’s a swell guy but the whole Seattle Sonics fiasco has left me a little very bitter. I would have used the Read the rest of this entry »

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starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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what if starbucks marketed like a church?

This video entitled What if Starbucks Marketed Like a Church? A Parable is making the rounds around blogosphere.  It was created to “help churches to truly understand the disconnection between how we do things and the people we’re trying to reach.”

Take a look. Thoughts?

My thoughts:  

  • Well made video.  Helps visualize some great points since it’s so easy for a church to grow disconnected in our insular world.  
  • As I’ve shared on a post entitled Soul of Starbucks, it’s a great company to work for but brutal to compete against. 
  • And interesting that this video was released about a week before Starbucks released news that their profits decreased 97% during their 4Q.  They’ve laid off over 1000 people this year and closed or in the process of closing 600 stores this year.   
  • And at least here in Seattle [headquarters of Starbucks], it doesn’t help that their CEO, Howard Schultz, currently ain’t the most popular people for selling off our NBA professional basketball team to someone who eventually moved it over to Oklahoma.
  • But something about this video freaks me out.  I know it’s a parable but do we really want to see Starbucks or a corporate giant as a good juxtaposition?

So, while there are lessons to be learned in this video, maybe there are other lessons to consider.  No? Read the rest of this entry »

Filed under: church, emerging church, religion,

starbucks barista donates organ to customer

“Umm, I’ll take a tall double shot non-fat hazelnut latte with a kidney, please.”

Read the rest of this entry »

Filed under: health, , ,

the soul of starbucks?

Yesterday, Starbucks was again in the local and national news because about 7100 of the national Starbucks stores were closed around 5.30pm so that their 135,000 employees could undergo about 3 hours of training for:

Part back-to-basics tutorial, part pep rally, the teach-in aimed to reacquaint baristas with the art of pulling the perfect shot of espresso and steaming milk to add a subtle hint of sweetness to a latte and give the velvety foam on top just the right thickness. [full article]

This is one of the many recent changes that have taken place at Starbucks since the return of Howard “I Sold out the Seattle Supersonics” Schultz.  There are too many to name but I’d love to hear what your thoughts are about these changes.  Read the rest of this entry »

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stuff, connect, info

one day’s wages | video

My Instagram

I love my church. So proud of the ways they seek to embody compassion and justice. Some of them were in downtown Seattle this week to demonstrate their solidarity with Ferguson.

I'm in the middle of a 3 month sabbatical at Quest. I'm grateful for this time of rest and rejuvenation...but I miss my church dearly. Can't wait to be back in October. There are some amazingly beautiful churches around the world. Just remember though that true worship begins when you exit the church walls and live out your faith and convictions.

#LightandSalt
#PrincetonUniversity Home, sweet home. 
#seattle 17.5 Year Anniversary!
We still got it. We look gooooood!

Blessed to be back in Princeton, NJ for couple days recently. We had our wedding ceremony in Korea but got "legally" married in the US at Miller Chapel in Princeton Seminary. So, it was only fitting to go back and have my kids take our 17.5 Anniversary  pics. Someday when our kids become adults and they feel like their parents wronged them or neglected them, and they feel like they need to get counseling... I'm going to show them this picture and say, "I HAVE PROOF. WE TOOK YOU TO NYC AND BOUGHT TICKETS TO WICKED ON BROADWAY!" RIP Robin Williams. 
Folks: Please go and - call or hug your loved ones. Tell them you love them. Remind them how you much appreciate them.

We need to (re)learn how to be more human. Don't avoid eye contact. Don't hide behind gadgets. Smile often - both to neighbors and strangers alike. Ask about peoples' stories. And listen.

And most importantly, remind yourself that YOU are loved. Not just merely by your loved ones but also by the ONE who created all that is good and beautiful.

my tweets

  • Breathe. Show yourself some grace. We can't do everything for everyone in every situation. Do what you can and do it with a cheerful heart. || 4 hours ago
  • You don't need to be the "most influential" to everyone, you just need to influence the people you've been called to. || 10 hours ago
  • Rather than always looking for the spectacular, we have to learn to find purpose, beauty, and meaning in the mundane and every day. || 14 hours ago
  • Let's be wise. Let's be humble. Let's be careful of the hero complex where it's about us...rather than about God. - youtube.com/watch?v=s7j68b… || 1 day ago
  • The proof of God's love is that He knows everything about us - incl. our mess, brokenness, and shame - and still pursues us. This is grace. || 1 day ago
  • RT @NaomiLizBlog: "Our contentment comes from a life of gratitude and generosity." Review of #overratedbook by @Eugenecho @David_C_Cook htt… || 1 day ago
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