Eugene Cho

building bridges > burning bridges

Do yourself a favor and watch this. It’s 7:15 minutes long but well worth your time.

Such a substantive leadership lesson in itself by Bill Hybels as he explains why Howard Schultz withdrew his commitment as a speaker at the Willow Creek Leadership Summit (held on August 11-12). And furthermore, how he and Willow Creek are responding…

I was particularly convicted and stirred by these  leadership ideas:

Build rather than Burn Bridges

I’m not a huge Howard Schultz fan. Honestly, I’m sure he’s a swell guy but the whole Seattle Sonics fiasco has left me a little very bitter. I would have used the Read the rest of this entry »

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starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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what if starbucks marketed like a church?

This video entitled What if Starbucks Marketed Like a Church? A Parable is making the rounds around blogosphere.  It was created to “help churches to truly understand the disconnection between how we do things and the people we’re trying to reach.”

Take a look. Thoughts?

My thoughts:  

  • Well made video.  Helps visualize some great points since it’s so easy for a church to grow disconnected in our insular world.  
  • As I’ve shared on a post entitled Soul of Starbucks, it’s a great company to work for but brutal to compete against. 
  • And interesting that this video was released about a week before Starbucks released news that their profits decreased 97% during their 4Q.  They’ve laid off over 1000 people this year and closed or in the process of closing 600 stores this year.   
  • And at least here in Seattle [headquarters of Starbucks], it doesn’t help that their CEO, Howard Schultz, currently ain’t the most popular people for selling off our NBA professional basketball team to someone who eventually moved it over to Oklahoma.
  • But something about this video freaks me out.  I know it’s a parable but do we really want to see Starbucks or a corporate giant as a good juxtaposition?

So, while there are lessons to be learned in this video, maybe there are other lessons to consider.  No? Read the rest of this entry »

Filed under: church, emerging church, religion,

starbucks barista donates organ to customer

“Umm, I’ll take a tall double shot non-fat hazelnut latte with a kidney, please.”

Read the rest of this entry »

Filed under: health, , ,

the soul of starbucks?

Yesterday, Starbucks was again in the local and national news because about 7100 of the national Starbucks stores were closed around 5.30pm so that their 135,000 employees could undergo about 3 hours of training for:

Part back-to-basics tutorial, part pep rally, the teach-in aimed to reacquaint baristas with the art of pulling the perfect shot of espresso and steaming milk to add a subtle hint of sweetness to a latte and give the velvety foam on top just the right thickness. [full article]

This is one of the many recent changes that have taken place at Starbucks since the return of Howard “I Sold out the Seattle Supersonics” Schultz.  There are too many to name but I’d love to hear what your thoughts are about these changes.  Read the rest of this entry »

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stuff, connect, info

one day’s wages | video

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Invest in your soul.
Read the Scriptures.
Pray & listen. 
Embrace silence.
Go for a walk.
Laugh with friends.
Enjoy a good book.
Soak in God's creation.

#NatureIsMyLoveLanguage Final sunset.

Aloha. Mahalo. Hana hou. Ohana.

Thank you, Kona, the Whitlocks, YWAM, sea turtles, Nemo, Restorers DTS, and Scandinavian Shaved Ice. Our three children.

One will be heading off to college in one year. The 2nd in three years. In six years, Minhee and I will be empty nesters. As a young parent, my prayers for them often surrounded their purpose in life. While I still ponder those things, there are three things that I most pray for:

1. That they may love Christ and obey Christ. Not just the idea but to actually follow Christ and thus, to love people.

2. To hold God's Word - the Holy Scriptures - dear and near to their hearts.

3. To love one another and be there for one another for life. To be loyal to one another. To protect one another. To never allow pettiness, conflicts, jealousy,  money, or whatever to get between them in the future. Ever. 
May it be so. Amen. Kona sunset. #nofilter

Perhaps from the outside...things look great but this has been one of the most challenging years of our life. The most painful has involved one of our kids who've had to endure through a lifelong chronic illness. This year, we've gone to the hospital 3-4 times/week trying to get her better. Ups and downs. Emotional roller coaster. Parents will understand this but nothing hurts more than a sick child...especially when you can't "fix" the situation. We were praying that our trip to Hawaii would be a balm for her soul...but it has been hard. Really hard. Lots of tears hard. But soaking in this sunset with our kids is something we don't want to take for granted.

We continue to pray and hope. Hope is not that God promises us perfection or everything we want but that in all situations...God is with us. Believing - while faltering - in this truth for our child. My Hawaiian Seattle Korean queen. #kona @minheejcho A family that hikes together stays together. #kona #pololuvalley

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