Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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I am blessed. The three Cho women. Minhee & our two daughters. Glad the girls have my genes. Hello Vancouver, Canada. Sabbathing in one of my favorite cities in the world with my family. Freestyle bagpipes. Santa Monica Pier. Grateful for the 24 hours in Santa Barbara to encourage local churches ... and to enjoy such views. 
Lord, are you calling me to Santa Barbara? :) I hate you, Santa Barbara! About 6 weeks ago, I had the best 10 hour layover in Seoul, Korea. 4 meals, 2 outdoor markets, 2 museums, and some beautiful tourist sites in winter, crisp weather. 
But no visit to the mokyoktang (public bathing sauna).

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