Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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Attempting to be the world's greatest smartphone photographer. #kenya #africa #impala #nakuru Nakuru National Park, Kenya. Not your average neighborhood zoo. #flamingoes Kenya. Asante sana. Bwana asifiwe. So grateful for God's grace and provision. It's emotional and humbling every time we sign a check to award another grant. This is ONLY possible because of all of our generous donors and supporters.

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ONEDAYSWAGES.ORG Seattle. Right now. That is all. Today is the last day of my 3 month sabbatical. That went by so fast... On the first day, our family went to Santa, Cruz, California. The first thing we did after we arrived at the San Jose airport was to go straight to In-N-Out. If these kids grow up and feel like they need counseling because their Dad didn't show them love, I'm gonna show them this picture as well and say, "I'VE GOT PROOF. I TOOK YOU TO THE BEST BURGER JOINT WITH NICE CHRISTIAN VERSES UNDER THE DRINK CUP."

my tweets

  • "Waiting time is not wasting time. Waiting patiently in expectation is the foundation of the spiritual life." ~ Henri Nouwen || 19 hours ago
  • Without genuine relationship, we rob people of their dignity and they become mere projects. - youtube.com/watch?v=U5sJms… || 1 day ago
  • One of the most dangerous things we can do as leaders in any context is to intimidate people to stop asking questions. || 1 day ago
  • Yeah! Randall, my assistant manager @QCafe is in the running for best latte artist. Check out his art & vote for him: latteartsmackdown.com || 1 day ago
  • Without relationship, we rob people of their dignity & they become mere projects. Don't reduce people into projects: youtube.com/watch?v=U5sJms… || 2 days ago
  • The truth is that we all fail. The greater truth is that no single failure ever defines us. Learn from mistakes. Grow wiser. Press on. || 2 days ago
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