Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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17.5 Year Anniversary!
We still got it. We look gooooood!

Blessed to be back in Princeton, NJ for couple days recently. We had our wedding ceremony in Korea but got "legally" married in the US at Miller Chapel in Princeton Seminary. So, it was only fitting to go back and have my kids take our 17.5 Anniversary  pics. Someday when our kids become adults and they feel like their parents wronged them or neglected them, and they feel like they need to get counseling... I'm going to show them this picture and say, "I HAVE PROOF. WE TOOK YOU TO NYC AND BOUGHT TICKETS TO WICKED ON BROADWAY!" RIP Robin Williams. 
Folks: Please go and - call or hug your loved ones. Tell them you love them. Remind them how you much appreciate them.

We need to (re)learn how to be more human. Don't avoid eye contact. Don't hide behind gadgets. Smile often - both to neighbors and strangers alike. Ask about peoples' stories. And listen.

And most importantly, remind yourself that YOU are loved. Not just merely by your loved ones but also by the ONE who created all that is good and beautiful. Dang. The bright lights of NYC. 
Having been a youth pastor in Flushing between 1992-1994, I really miss this place.

Empire State of Mind. Smitten my NYC. There's no place like this city in the world. The Statue of Liberty. "Give me your tired, your poor..."

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