Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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Much love and respect to @bryanpape @lovewinsdotcom and the team at @miir. They're amazing friends but also conspirators in Kingdom work though their support for @onedayswages and their company, MiiR. Over the years,  they have donated and/or raised over $100,000 towards our water projects. Truly incredible. 
And just recently,  they launched  the flagship MiiR store in Seattle featuring coffee, tea, beer on tap, and amazing products including bikes, tumblers, water bottles, growlers, etc. Check it out in the Fremont neighborhood and be inspired. The Cho high-school girls - @trintaay and @_jubileee. Born and raised among the beauty of the Pacific Northwest. The Creator of trees speaks deeply to my soul. #PacificNorthwest #MtBakerSnoqualmieNationalForest #myawaycontest Incredible family hike. Teaching our children about nature being one of God's many love languages. #myawaycontest A splendid sabbath evening in #Seattle with...geese and goslings. #honkhonk #gasworkspark I have to remind myself of this every day. Every day.

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