Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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My soul rejuvenates when I dance with trees. Thank you, Redwood Forest. What are human beings that you are mindful of them, mortals that you care for them? Yet you have made them a little lower than God and crowned them with glory and honor. - Psalm 8:4-5 #WeAreSoLittleYetGodLovesUsSo "A happy marriage is the union of two good forgivers." - Ruth Bell Graham #truth #amen #TryingTooHardToLookCool
pc: @trintaay Worked my final shift at @qcafe today. Thank you, neighbors, patrons, artists, musicians, students, and Questers. An amazing 13 years...with lots of challenges in between but now, the church is on the move.  Worked the espresso bar today for one last time for the Q with dear friends, JKO and Randor. Loved looking through all the live music show posters. We hosted some incredible shows including Ingrid Michaelson, Allen Stone, Macklemore before he became Macklemore, Josh Garrels, Chris Tomlin, Head and the Heart, Nicklecreek, Joy Williams,  Propaganda, and so many more. End of an era. #qcafe

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