Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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The hills are alive with the sound of music. #TheChoVonTrapFamily Soaking in a Sunday Seattle Sabbath with the family. #gasworkspark For we walk by faith, not completely by sight. - 2 Cor. 5:7 Summers evenings are the best in #Seattle and enjoying some sacred time with the family. So proud of the young woman our daughter, @_jubileee, is becoming as she enters her senior year in high school. Our prayer is that she continues to grow in her identity and faith in Christ; that she may hold God's Word close to her heart; that she may grow to be light and salt in an ever challenging culture; that she knows she is deeply loved and pursued by Christ

@_jubileee, is also an incredibly talented photographer. Check out her feed. Some sacred time with my oldest daughter last night. That little dot on the left is her. We were the only ones by the lighthouse last night to enjoy this breathtaking sunset. Trying to enjoy these moments before she heads off to college in about one year. #discoverypark #seattle #fatherdaughtertime Seattle. Right now. So beautiful...but don't move here. No more traffic.

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