Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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Invest in your soul.
Read the Scriptures.
Pray & listen. 
Embrace silence.
Go for a walk.
Laugh with friends.
Enjoy a good book.
Soak in God's creation.

#NatureIsMyLoveLanguage Final sunset.

Aloha. Mahalo. Hana hou. Ohana.

Thank you, Kona, the Whitlocks, YWAM, sea turtles, Nemo, Restorers DTS, and Scandinavian Shaved Ice. Our three children.

One will be heading off to college in one year. The 2nd in three years. In six years, Minhee and I will be empty nesters. As a young parent, my prayers for them often surrounded their purpose in life. While I still ponder those things, there are three things that I most pray for:

1. That they may love Christ and obey Christ. Not just the idea but to actually follow Christ and thus, to love people.

2. To hold God's Word - the Holy Scriptures - dear and near to their hearts.

3. To love one another and be there for one another for life. To be loyal to one another. To protect one another. To never allow pettiness, conflicts, jealousy,  money, or whatever to get between them in the future. Ever. 
May it be so. Amen. Kona sunset. #nofilter

Perhaps from the outside...things look great but this has been one of the most challenging years of our life. The most painful has involved one of our kids who've had to endure through a lifelong chronic illness. This year, we've gone to the hospital 3-4 times/week trying to get her better. Ups and downs. Emotional roller coaster. Parents will understand this but nothing hurts more than a sick child...especially when you can't "fix" the situation. We were praying that our trip to Hawaii would be a balm for her soul...but it has been hard. Really hard. Lots of tears hard. But soaking in this sunset with our kids is something we don't want to take for granted.

We continue to pray and hope. Hope is not that God promises us perfection or everything we want but that in all situations...God is with us. Believing - while faltering - in this truth for our child. My Hawaiian Seattle Korean queen. #kona @minheejcho A family that hikes together stays together. #kona #pololuvalley

my tweets

  • Pray & live: "God, how can I be a part of what You are doing?" rather than, "God, be a part of what I'm doing." Remember, it's not about us. || 2 hours ago
  • Great World Cup final and tournament. Now, if we can just get FIFA to change their corrupted ways. || 1 day ago
  • Congrats to the USA Women - 2015 World Cup Champions! And respect to Japan for a great tournament & never quitting. http://t.co/x4lmf0si9F || 1 day ago
  • USA Women haven't scored a goal in over 5 minutes. This is pathetic. What's wrong with them? ;) || 1 day ago
  • USA. WOW. USA. WOW. USA. WOW. USA. WOW. Four goals and counting... || 1 day ago
  • Grace doesn't necessarily fix everything...but it can change everything. || 1 day ago

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