Eugene Cho

building bridges > burning bridges

Do yourself a favor and watch this. It’s 7:15 minutes long but well worth your time.

Such a substantive leadership lesson in itself by Bill Hybels as he explains why Howard Schultz withdrew his commitment as a speaker at the Willow Creek Leadership Summit (held on August 11-12). And furthermore, how he and Willow Creek are responding…

I was particularly convicted and stirred by these  leadership ideas:

Build rather than Burn Bridges

I’m not a huge Howard Schultz fan. Honestly, I’m sure he’s a swell guy but the whole Seattle Sonics fiasco has left me a little very bitter. I would have used the Read the rest of this entry »

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starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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what if starbucks marketed like a church?

This video entitled What if Starbucks Marketed Like a Church? A Parable is making the rounds around blogosphere.  It was created to “help churches to truly understand the disconnection between how we do things and the people we’re trying to reach.”

Take a look. Thoughts?

My thoughts:  

  • Well made video.  Helps visualize some great points since it’s so easy for a church to grow disconnected in our insular world.  
  • As I’ve shared on a post entitled Soul of Starbucks, it’s a great company to work for but brutal to compete against. 
  • And interesting that this video was released about a week before Starbucks released news that their profits decreased 97% during their 4Q.  They’ve laid off over 1000 people this year and closed or in the process of closing 600 stores this year.   
  • And at least here in Seattle [headquarters of Starbucks], it doesn’t help that their CEO, Howard Schultz, currently ain’t the most popular people for selling off our NBA professional basketball team to someone who eventually moved it over to Oklahoma.
  • But something about this video freaks me out.  I know it’s a parable but do we really want to see Starbucks or a corporate giant as a good juxtaposition?

So, while there are lessons to be learned in this video, maybe there are other lessons to consider.  No? Read the rest of this entry »

Filed under: church, emerging church, religion,

starbucks barista donates organ to customer

“Umm, I’ll take a tall double shot non-fat hazelnut latte with a kidney, please.”

Read the rest of this entry »

Filed under: health, , ,

the soul of starbucks?

Yesterday, Starbucks was again in the local and national news because about 7100 of the national Starbucks stores were closed around 5.30pm so that their 135,000 employees could undergo about 3 hours of training for:

Part back-to-basics tutorial, part pep rally, the teach-in aimed to reacquaint baristas with the art of pulling the perfect shot of espresso and steaming milk to add a subtle hint of sweetness to a latte and give the velvety foam on top just the right thickness. [full article]

This is one of the many recent changes that have taken place at Starbucks since the return of Howard “I Sold out the Seattle Supersonics” Schultz.  There are too many to name but I’d love to hear what your thoughts are about these changes.  Read the rest of this entry »

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stuff, connect, info

one day’s wages | video

My Instagram

Checking out Canada in case I need to move up North after the presidential election. Just saying, eh.

Downtown Toronto. Fascinating architecture. Amazed by the diversity of this city. We desperately want our children to not just be captivated by the beauty of creation...but more importantly, to the actual Creator of all that is good and beautiful.

Actually, we want and need this truth for our souls, too. What a privilege. This isn't possible without all those who give, pray, and support the work of @onedayswages. This week, I signed and mailed grants to three partner organizations totaling over $170,000. These grants will empower people by supporting maternal health care, refugee relief efforts, access to clean water, provide education, etc.

Sometimes, the brokenness of the world feel so overwhelming but let's keep running the race with endurance. Let's keep pursuing justice, mercy, and humility. Let's be faithful and may we be spurred on to keep working for God's Kingdom...on earth as it is in heaven.

Again, thank you so much for your support for @onedayswages! My wife, Minhee, and I stand on the shoulders of praying mothers. I'd like to take a moment to honor my mother-in-law. It's hard to put words together to embody her life but she is a very special, anointed person. I'm so blessed to have her as a mother in my life.

She was a devoted wife until she lost her husband to cancer, mother to three daughters, and later became a pastor. She became a follower of Christ as an adult and as such, led her her family to Christ. In her late 50s, she obeyed God's calling to go to seminary and be a leader in the church. She graduated #1 in her class and reminded us that it's never too late to follow a new dream or calling.

As she'll soon celebrate her 80th birthday, I'm especially grateful for the ways that she poured into and prayed over Minhee and her other children.  Even though she's officially retired, I'm inspired that the concept of retirement is not in her vocabulary.  She continues to serve the local church, evangelize and bear witness to Christ, and goes to the early morning prayer meeting at 5am everyday to pray for our family, our church, and for others. 
Jangmonim, we love and honor you. 어머니, 사랑합니다.

Someday, I hope that when my kids speak of Minhee and I...above all, they would say with integrity that their parents prayed for them and kept pointing them to Christ. On this Mother's Day, I want to take a few words to honor mother.

There’s a moment from a few years ago that will stick with me until the day I die. It’s regarding Sung Wha, my mother.

Minhee and I were at a point of transition, between working at an ethnic Korean church in the northern suburbs of Seattle called Lynnwood and launching Quest in urban Seattle. As I shared earlier, I was in desperate need of a job. I had a mortgage to pay. A pregnant wife. A kid at home. 
Then, praise God, after months without work, I finally landed a job.

My mom was in between jobs at this point in her life. She was in her late fifties, but she had such bad knees and degenerative hips that it was, and is, difficult for her to walk. My mom is like a human barometer—when a storm is coming and when it rains, her hips throb. Although my parents lived in San Francisco, she was visiting us in Seattle to encourage us in this difficult season.

As I prepared to go to work one early morning, I walked downstairs to put on my jacket and shoes, and forgot that my mother woke up early every morning to pray. In fact, she had been praying for months that I would find a job. “Eugene, where are you going?” she said when she saw me.

I hadn’t told my mother the news that I had just recently been hired for the janitorial gig at Barnes and Noble. I chose not to because I thought she and my father would be devastated. I didn’t want them to think that after laboring, sacrificing, and doing so much for us over all those years that their son had failed them.

But I couldn’t lie to her, so eventually I told my mom that I got a job and was going to work. “Great! What job? What are you doing?” “Um, I’m working at Barnes and Noble as their custodian,” I said finally.

Without asking another question, my mother got up from the dining table where she had been reading her Bible and praying. She slowly walked slowly toward me.

She approached me, then walked past me without saying a word, and I realized she was headed toward the closet. She opened the closet door, put on her jacket, turned around and said to me (in Korean), “Eugene, let’s go together. I will help you.” This is my mother. I love all the free amazing views in our Evergreen State. #RattlesnakeLedge

my tweets

  • .@SeattleQuest recently hosted Kenneth Bae (Prisoner 103). He was detained in DPRK for 735days. WATCH his testimony: vimeo.com/167680426 || 18 hours ago
  • RT @seattlequest: Suffering is a short cut to God's heart. Even if your circumstances don't change, God is always w/ you. - KennethBae http… || 1 day ago
  • Oh Lord, You love North Korea, Syria, Iraq, Congo, Nigeria, Turkey and ______. You love the nations. Give us Your heart for the world. Amen. || 2 days ago
  • Please remember and pray for Pastor Lim Hyeon Soo who was sentenced for life in North Korea. goo.gl/VvuyQs https://t.co/XonidqDlhb || 2 days ago
  • If the grass looks greener on the other side...stop staring, stop comparing, stop complaining & start watering the grass you're standing on. || 4 days ago
  • RT @OneDaysWages: You don't have to be a millionaire or a celebrity to make an impact. YOU can make an impact. OneDaysWages.org || 4 days ago

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