Eugene Cho

building bridges > burning bridges

Do yourself a favor and watch this. It’s 7:15 minutes long but well worth your time.

Such a substantive leadership lesson in itself by Bill Hybels as he explains why Howard Schultz withdrew his commitment as a speaker at the Willow Creek Leadership Summit (held on August 11-12). And furthermore, how he and Willow Creek are responding…

I was particularly convicted and stirred by these  leadership ideas:

Build rather than Burn Bridges

I’m not a huge Howard Schultz fan. Honestly, I’m sure he’s a swell guy but the whole Seattle Sonics fiasco has left me a little very bitter. I would have used the Read the rest of this entry »

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starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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what if starbucks marketed like a church?

This video entitled What if Starbucks Marketed Like a Church? A Parable is making the rounds around blogosphere.  It was created to “help churches to truly understand the disconnection between how we do things and the people we’re trying to reach.”

Take a look. Thoughts?

My thoughts:  

  • Well made video.  Helps visualize some great points since it’s so easy for a church to grow disconnected in our insular world.  
  • As I’ve shared on a post entitled Soul of Starbucks, it’s a great company to work for but brutal to compete against. 
  • And interesting that this video was released about a week before Starbucks released news that their profits decreased 97% during their 4Q.  They’ve laid off over 1000 people this year and closed or in the process of closing 600 stores this year.   
  • And at least here in Seattle [headquarters of Starbucks], it doesn’t help that their CEO, Howard Schultz, currently ain’t the most popular people for selling off our NBA professional basketball team to someone who eventually moved it over to Oklahoma.
  • But something about this video freaks me out.  I know it’s a parable but do we really want to see Starbucks or a corporate giant as a good juxtaposition?

So, while there are lessons to be learned in this video, maybe there are other lessons to consider.  No? Read the rest of this entry »

Filed under: church, emerging church, religion,

starbucks barista donates organ to customer

“Umm, I’ll take a tall double shot non-fat hazelnut latte with a kidney, please.”

Read the rest of this entry »

Filed under: health, , ,

the soul of starbucks?

Yesterday, Starbucks was again in the local and national news because about 7100 of the national Starbucks stores were closed around 5.30pm so that their 135,000 employees could undergo about 3 hours of training for:

Part back-to-basics tutorial, part pep rally, the teach-in aimed to reacquaint baristas with the art of pulling the perfect shot of espresso and steaming milk to add a subtle hint of sweetness to a latte and give the velvety foam on top just the right thickness. [full article]

This is one of the many recent changes that have taken place at Starbucks since the return of Howard “I Sold out the Seattle Supersonics” Schultz.  There are too many to name but I’d love to hear what your thoughts are about these changes.  Read the rest of this entry »

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stuff, connect, info

one day’s wages | video

My Instagram

Our character is often evident in our highs and lows. Be humble in the mountaintops. Be steadfast in the valleys. Be faithful in the between. Quintessential Seattle summer night... Exciting news! While I can't share the specifics yet, Jeremy Lin (@jlin7) and @onedayswages will be partnering together. 
About a year ago, Jeremy reached out after he read my book, Overrated. We talked about, faith, gospel, justice, tenacity, influence, breaking ankles with our crossovers. Eventually, one thing led to another and then dreaming about collaboration for the greater Kingdom.

I appreciate his heart, his humility, and his commitment to use his platform for Christ. And of course, I'm thrilled for his new chapter as the starting point guard for the Brooklyn Nets. He's gonna have a great season. #jeremylin #linsanity #onedayswages #nba #brooklynnets // photo credit: @lovitylove I was trying to have a tender father-daughter grown up talk moment before she heads off to college next month. As in like, "Hey, you're a grown up now, floss regularly,  know who you are, what you're about, study hard, don't succumb to peer pressure, your relationship with God is the first priority, don't take too many selfies, know the difference between "their', 'there', and they're', watch out for boys and their cooties"... but...I'm having a difficult...time...focusing. This fall, I'm marking 25 years of serving as a pastor in the local church. Served in Sacramento, CA, Flushing NY, Princeton, NJ, Seoul, Korea, Lynnwood, WA, and now about 17 years in the city of Seattle. Minhee has been on this journey with me for almost 20 years. 
So many ups and downs. Lots of tears and restless nights. Lots of personal doubts and insecurities. But ultimately, we've experienced that God's grace is sufficient in our weakness. 
And along the way, so many incredible and indelible memories. 
Especially grateful to be invited into the joyous celebrations and also the deep moments of vulnerability and pain. Through it all, what an amazing joy and privilege to bear witness to the grace and love of Christ. Palm trees make everything feel better. Thank you to the kind folks of Mount Hermon for hosting us. Thank you, Santa Cruz for being Santa Cruz.

my tweets

  • The foundation of humility is when we see ourselves in the right relationship with God. In other words: God is God and we are not. || 7 hours ago
  • RT @EugeneCho: We confess: Our mourning is often limited to the West. Lord, forgive us. Break our hearts. Awake us from our apathy. https:/… || 1 day ago
  • We confess: Our mourning is often limited to the West. Lord, forgive us. Break our hearts. Awake us from our apathy. twitter.com/kenanrahmani/s… || 1 day ago
  • Our character is often evident in our highs and lows. Be humble in the mountaintops. Be… instagram.com/p/BJjHqsKhZl1/ || 2 days ago
  • Our character is often evident in our highs and lows.Be humble in the mountaintops. Be steadfast in the valleys. Be faithful in the between. || 2 days ago
  • RT @NMocanu: @EugeneCho Mia cara amata bella Italia... stiamo pregando per te! Translated: My beautiful beloved Italy, I am praying for y… || 3 days ago

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