Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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Say hello to our mesmerizing moon. Recently met an astronomer who had his big toy telescope that allowed us to take photos using the smartphone. Desert hiking. Made it. Barely. But worth it. Such are many of life's challenges. Sabbath. Soaking in a desert sunset. A new experience and interestingly, very spiritual. Happy Earth Day. Enjoyed this epic hike through the woods last weekend with my family. "You will go out in joy and be led forth in peace; the mountains and hills will burst into song before you, and all the trees of the field will clap their hands.” - Isaiah 55:12 Soaking in this view and taking a moment to pray for our nation. God's creation has a way of reminding me that no matter my worries, God is greater. #selah

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