Eugene Cho

starbucks “de-brands” itself as your local cafe

photo from Seattle PI

By now, many folks know that Starbucks has chosen to experiment by “de-branding” themselves by opening up three “neighborhood” coffee & tea shops called 15th Avenue Coffee & Tea. Along with coffee and tea, these stores will also sell wine and beer. I have yet to visit one of these shops but intend to at some point to see what the fuss is about.

The question is: “Will it work?”

I was told my Starbucks employees that they’re goal is to entice people that don’t normally go to Starbucks. And while some may go, they should be smart enough to know that that folks that are reasons why folks don’t go to Starbucks.  De-Branding yourself isn’t going to change that, will it?

Will it? Good idea?

Here’s my take: Read the rest of this entry »

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Do small things with great love. Think simple. Not spectacular. C'mon! We still got it.

#DontCallUsBeautyAndTheBeast
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#19YearsAndGoingStrong Grateful for the life and leadership of Dr. John M. Perkins. There are alot of sprinters in our culture but make sure to also look for those who are persevering in the marathon of justice and reconciliation. When I think of him and others I consider mentors in my life, they're not necessarily flashy or fancy. Rather, I'm reminded that a life faithfully and honestly lived through life's trials and messiness is one's greatest sermon. The best thing a father can do for their kids...is to care well for their mother. It took me awhile to learn this and I'm still learning this. As a leader, I refuse to sacrifice my marriage and kids for the sake of ministry. How can I? Loving my family IS ministry and leadership.

I acknowledge that I'm so privileged with platform, resources, and opportunities - including the opportunity to travel and take vacations like this trip last month. Its not lost on me. I'm so grateful. I want to steward that privilege well - not just for personal or family enjoyment - but also for the sake of others and the building of the Kingdom of God. 
As I pour into others, I'm also learning how important it is to care for oneself; To care for your spouse; To care for your family; To be about the marathon. Preservation not for the sake of self-preservation but for the sake of discipleship and faithfulness.

I used to feel guilty about Sabbath-ing, vacations for my family, being in the outdoors, fishing, and self-care but it's too important  As a lifelong recovering workaholic, I don't want to burn out and I don't want this for others. Flying in and out of Seattle never gets old. One of the most mesmerizing topographies in the country. #windowseat Thank you, Chicago. Put in 10,000 steps. Still one of the best cities to walk.

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  • Lol. Not just Overrated but 114% overrated. twitter.com/KarinSwihart/s… || 33 minutes ago
  • I challenge you to eat a meal with someone you disagree with on an impassionate issue.It may not change you but it will make you more human. || 6 hours ago
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  • "We want to leave with you what God has given us: strength, love, and peace." ~ Sybrina Fulton [mom of Trayvon Martin] #MothersoftheMovement || 20 hours ago
  • May our love for politics never supersede our love for God & Neighbor - including neighbors who don’t share our politics. What a challenge. || 21 hours ago
  • "Changing the world" doesn't require earth shattering feats but rather, doing small things with great love. Think simple, not spectacular. || 1 day ago

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