Well, what did you think? I missed it on TV but saw it online via here:
I thought it was well done. Certainly very compelling. But to be honest, I still really struggle with all the money that goes into buying an election getting elected. This AD alone cost $1 million to be aired each time at CBS, NBC, and FOX. Geez, ABC must have felt really left out! It will also run later on Univision, BET, MSNBC and TV One and just wait to see how many people view on YouTube. According to some sources, about a billion dollars will be spent by both candidates in this election.
I appreciated what Christine Sine shared on her blog regarding the enormous cost of “winning” an election. I miss the days of middle school when I ran for President. I gathered my few friends, made posters and a few T-shirts, delivered a stuttering speech…and got slaughtered. But I tried.
The cost of electing a president in America is enormous. The Center for Responsive Politics estimates that candidates already raised half a billion dollars in 2007. By the time the election rolls around in November that figure will probably be well over a billion dollars. Obama and McCain will probably raise at least half a billion dollars each in their efforts to become president and maybe it is because at heart I am still a cynical Australian but I cannot imagine that either candidate will do much to help the poor when they are so beholden to the wealthy who have supported them.
What could we do with a billion dollars? Maybe as my friend Joy Cross suggests we could help end poverty and stop the deaths of 4,000 kids a day in the poorer nations of our world. Maybe we could do something to help the 45 million + people in the US that have no health care coverage and change the astounding fact that the US has the highest infant mortality rate of any industrialized nation. Or we could do something to provide jobs for the growing unemployed in the US – new figures today say that unemployment has risen to an all time high of 6.1% And maybe we could raise the minimum wage to a livable wage so that when those people get jobs they can actually afford to support themselves and their families. Or we could help rebuild the communities that are still struggling with the devastation of hurricane Katrina that has just been added to by the onslaught of Gustav. [full post]
And in case you were curious, John McCain’s presence on YouTube pales in comparison to Obama. The most viewed ad for John McCain was actually a video created by an Iraq War veteran named Joe Cook who lost his lower leg and foot. Over 11+ million views. Compelling video but I’m sorry Greenwood fans, the music scares me.