Eugene Cho

bill gates’ last day, jerry seinfeld, and shoes

Two must see videos here.  The first is a hilarious video of Bill Gates shown at the CES earlier this year as part of his final keynote speech. If you haven’t heard, Billy is no longer a full-time employee at Microsoft.  The second is the first video of Microsoft’s new 300 million dollar advertising campaign featuring Bill and Jerry Seinfeld.

It’s easy to make fun of him because of the haircut, the nerdiness, the sweater, the Microsoft empire, etc. but the more I reflect on his legacy and particularly, his philantrophy and foundation, I’m simply amazed. I know many younger folks are drawn to Apple’s Steve Jobs but there’s something very appealing about Bill that grows on me.

Check out the video. He’s got some notable friends…with funny cameos by Spielberg, Bono, Jay-Z, Barack Obama, George Clooney, and many more.

So, what do you think of this new ad featuring Bill and Jerry?  Does it make sense?  Does it work?

Filed under: entertainment, technology, , ,

12 Responses

  1. James says:

    Seems like your classic Seinfeld episode. Everything about nothing.

  2. Michelle says:

    Don’t get it. Doesn’t make sense…Bill better not give up his day job but Jerry, as always, is brilliant even yadaing around about nothing…..

  3. Capt Ralph says:

    Would/could someone PLEASE explain that ad to me? I don’t usually ask for/need help but I have seen it several times and don’t know where to buy those shoes.

    (Look, if you don’t know me………………..I have a sense of humor, too. I know the ad is NOT about shoes, but I still don’t get it.)

  4. jas dye says:

    Capt Ralph:

    it’s an introductory ad, kind of a beginning of a wonderful friendship (like those wonderful superman and seinfeld ads).

    i thought the WSJ (or really the critics) are too harsh on it. the key is all in the last exchange, where jerry asks bill if computers will ever be soft and chewy like cake.


  5. When I first saw the commercial I honest wondered what company it was for (Amex, a shoe company, something else). Using Seinfeld and that platinum joke mixes the message too much.

  6. eugenecho says:

    They’re not Mac commercials but I think they’re working. It doesn’t make sense because it’s the first of a series but how are they working?

    People are talking about it…
    That’s how I found out.

  7. justin says:

    maybe i’m not in the target demographic or maybe it’s just not my type of humor, but i didn’t find it funny or engaging at all. what is the message they’re trying to communicate? bill gates is cheap? jerry seinfeld knows his shoes? i don’t think it succeeds in making the brand seem innovative or aspirational or reliable…

    plus the endtag took a designer all of 30 seconds to make.

  8. chenster22 says:

    it’s… overly long, and you just wait and wait for something funny to happen… yeah, i don’t get it.

  9. Leah says:

    I guess I’m in the minority here (and I had the benefit of knowing beforehand that it’s first of a series…) but I think it’s pretty funny. I love non-sequitors humor, though. Funniest part? All the people looking in the window and saying talking about the brand of the shoe instead of the fact that it’s BG and JS in there trying them on.

    And the whole idea of Bill Gates doing a little shorts-adjusting-rump-wiggle? I find that hilarious. I think because it IS so out of place.

  10. gar says:

    Funny stuff, but sadly… Apple ads > Microsoft ads.

    They better step their game up!

  11. batguano101 says:


    I thought everyone in the Seinfeld tv program was funny to various degrees except- Seinfeld.

    Are there others like me.

    Could this affect the 300 million ad campaign?

  12. Dave says:

    I loved the Shoe Circus ad. Of course, I have an entire blog dedicated to shoe-related trivia and humor.

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Whoa. Beautiful. Mesmerizing. Also reminded that while buildings are nice and have their place, the building isn't the church Let's fully welcome refugees. Remember, refugees aren't terrorists...they're the ones fleeing away from violence, war, and terrorism. 
Afraid? Me too. It's ok to acknowledge we're afraid since it confirms we're all...just...human. We're all afraid on some level especially when our culture seems to run on the currency of fear but as we live out our faith in Christ and more deeply embody compassion and love, fear begins to dissipate. It's also incredibly critical to know that agencies are implementing some of the most rigorous and thorough vetting ever. 
My family hosted a Somalian Muslim family from a refugee camp years ago through @WorldRelief. It was eye opening, challenging (especially with language realities), and yet, encouraging...and we hope to host families again in the future as they resettle in a completely new and foreign city and country. It's a terrifying experience. And while not a refugee, I remember the first few months as an immigrant when I was six years old. To this day, I remember the kindness of folks that helped us through that transition. Lift a prayer for me as I'm privileged to collaborate in ministry here in Melbourne, Australia. Meeting with local pastors, teaching at the Justice Conference (10/21-22). Then, preaching at the Bridge Church on Sunday  Pray that in preaching the whole Gospel from the Scriptures, I may honor God, point people to Jesus, and be sensitive to the presence and power of the Holy Spirit. Amen. Interesting. The holy bench. Wow. And in a blink of an eye, this happened. The nights might be long but the years go by fast. #ParentProverbs #WhatHappenedToMy13YearOldSon This past week, @seattlequest celebrated its 15th Anniversary. In many ways, it feels like forever and in other ways, it just seemed like we just started yesterday.

Around May 2000, Minhee and I found out we were expecting a 2nd child. Then, we got another surprise. We felt a calling and stirring to plant a church. We told God, "This is horrible timing!" We left a thriving ministry that we started in the Seattle surburbs and felt compelled to move into the city to plant a new multiethnic church called Quest. To be honest, we were so scared. Minhee was pregnant. Our insurance was about to run out. But we ventured forth. Once I resigned from this church, I had plans, goals, strategies...and none of them materialized. Only bills and payments. I quickly found out that a Masters of Divinity degree - as cool as it may sound - is actually useless in society. No one wanted to hire me. I was unemployed for months. We were eventually on food stamps and DSHS insurance.

In December 2000, we welcomed our 2nd child to the world. When "T" was born, we cried more than the baby. Couple days later, I finally landed a job as the janitor at a Barnes & Noble store. It wasn't quite what I was envisioning but God really worked through this "valley season." And we finally felt peace about starting Quest. Seven people gathered in our living room and several months later on October 2001, Quest Church was officially launched. 
It has not been easy. We've been hurt and worse, we learned we hurt people. More accurately, I hurt people. We've heard our share of criticisms and sometimes, even worse. I've been called my share of names. Too many to list. I've been too liberal, too conservative, too edgy, too rigid, too blunt, too passive. We spent many nights crying out to the Lord...for direction, for peace, for answers. We usually never got the answers we were wanting...but we always felt His presence - even during our valleys. To be honest, we still have many restless nights. In fact, I think we have had more restless nights these past two years than we did in the first two years. 
But through it all. God has been so faithful and gracious. Thank you, Lord.

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