Eugene Cho

banner presence feedback

We’re in the process of redesigning a new banner for the Q Cafe for the huge side wall of the Warehouse and we need your feedback about the designs below!  We’re very excited about the initial responses we’ve been getting from folks to the changes in the cafe but after five years, there are many who still don’t quite know who we are.  Here’s an example of what I’m talking about:

We both wondered what the Q was when it first showed up. It didn’t look like a regular cafe. Was it part of a church? Would we be beset by evangelists if we dared to stop in for coffee? Was it a place to stop in for coffee, or was it something else? Was it like a VFW hall, a gathering place for a specific group of people that happened to serve beer (coffee)? Its warehouse size was cuing that it was something other than a cafe. Whatever it was, neither of us felt compelled to stop and check it out. A place needs to be clear about what it is to inspire “triers”.

Thinking about what it is, what do you say it is? There should be a one-sentence answer.

So, here are are our possible banners thanks to the work of Angela and Hage Creative Design with our simple one sentence answer.  Note that the sizes of the banners will be 180 x 40 = huge. 

qcafe1.jpg

qcafe2.jpg

qcafe3.jpg

Questions: 

  1. What do you think about the sentence description?  Is it simple but clear enough?
  2. What do you think about the general banner design?  What changes would you propose?  Which of those 3 would you choose?  [Note:  the exterior cafe/warehouse color is blue]

Filed under:

18 Responses

  1. Phil says:

    I think it is great. I like #3 the best, the black brings it out. I think it is simple and shows the community aspect, people are looking for community.

  2. Aaron says:

    Looks good…
    What about #3, with the color around the “Q” from #1?

  3. BK says:

    The short description is perfect. Straight to the point but still conveys the uniqueness of Q Cafe. Of the designs, #3 gets my vote.

  4. 1) it is simple and good
    2) i like #2 more because #3’s black saucer/plate under the cup takes away from the light orange which brings out the Q, #1 is nice but lacks the oomph of #2.

  5. Randall says:

    I think adding “free trade” to Espresso and Tea would say a lot about the values of the cafe.

    And I like #3.

  6. jpkang says:

    My comments are about the byline on the right. To paraphrase emperor Joseph in Amadeus, “there are simply too many notes words!”

    Taking into consideration the sunlight/shadows during the day, I’d choose dark lettering for maximal legibility (black or maybe a blue to match the exterior). Also, “café” is already prominent in the name, so I wonder if you need to repeat it or even the word “neighborhood.” And what café doesn’t serve espresso and tea?

    So, my suggestion:

    Q Café | Featuring Art, Live Music, and Community Events

  7. Jennifer says:

    I like 2 or 3. I thin the orange would really pop agianst the blue building.

    The sentence is good….as long as the text will be big enough for people to read as they drive past.

  8. I’m with JPKang in that I think it has far too many words. The left of the banner already tells the reader that it’s a cafe so there’s no need to say that again. I think the verbiage as it stands is good for a mission statement but a banner would do better with JPKang’s byline or even a little simpler:

    left side:
    Q Cafe (logo)
    right side first line:
    Community Espresso and Tea
    right side second line:
    with Art and Live Music

  9. Andrea says:

    I vote for leaving off the first line. I also think darker lettering is better than white, which can be difficult to read sometimes. Are you going to have Stumptown somewhere on the outside of the building as well? You might add that…

  10. leochen says:

    I vote for keeping it really simple too. Catchy and to the point… Big huge bold words like

    “Arts, Music, Event Rental”

    Then in a different font, perhaps some kind of hand-writing font to give it a punctuated feel and says “Caffeinated”

    or something like that

  11. m@ says:

    I can’t really tell what that watermarked thing is under the Q…

    Anyway, I agree with a couple of points here. Less words, emphasize fair trade (attracts a new market segment), maybe add something that confirms you as the “anti-Starbucks” (a little competition never hurt anyone!)

  12. queltica says:

    I like #3, with black lettering:

    Q Cafe –
    Fair Trade Coffee and Tea
    Art, Live Music, Community Events

  13. djchuang says:

    I like #2 the most, like warjian commented.. with any sign, whether smallish or huge, contrast is important, and fewer words is important. The slogan has way too many words; if you can reduce it down to 5 words or less, that’d be much easier to scan read when driving by, and boils down (pun intended) the message to its essence, cf. the Verizon billboard with one big word, “RELIABLE.”

    one idea: try to put a faint horizontal line on the right half of the banner, to split up the 2 line slogan, or, 2 horizontal bars with white on orange + black on grey (play around with color schemes, see if this concept can work), and on the top bar, put “fair trade coffee, espresso, & tea”, on the bottom bar, put “art, live music & events for the neighborhood”

  14. Blake says:

    I like #3, but I’m with M@… I couldn’t initially tell that the swirl beneath the Q was a coffee mug.

    Though I do think that the banner has lots of words, I think it is the best way to communicate what the cafe is… a community cafe.

    It might be cool to throw the Stumptown coffee logo up somewhere on the outside too.

  15. Blake says:

    Oh yeah, I think djchuang may have hit the sweet spot… potentially substituting “fair traide” with “direct trade.”

  16. JB says:

    you’ve gotten some good feedback here: short and readable. The reversed out white letters look cool but are hard to read. A tag line that embodies the spirit of the place would be great. Can any of the creative minds here come up with one?

    It’d be cool if the idea of conversation could be incorporated too. The idea that you can interact with people here.

    Unsolicited idea # 82: In addition to a banner use some of that great street-facing real estate on the north wall for a weekly calendar. I don’t know how to execute it, but I imagine driving by there and each week looking to see what’s “fresh”. Because it changes all the time, I wouldn’t tune it out and stop seeing it (to mix a metaphor). So maybe it’s got a few fixed items “Music” “Gallery” “???” and “Fair trade or Stumptown coffee have kind of fixed places on the graphic, with a place to write in or a readerboard type thing for what day and who/what is on. So you get “Music: the rocking whoevers FRI” Gallery: “Phtography by Annie Liebowitz Thru 1/31” “Community: QA Peace Activist Netowrk THURS @7” and “Stumptown Coffee and Free WiFi: EVERY DAY”.

    So you train people a) to look as they drive by; b) where the Q is, c)what kind of stuff goes on there and you get people talking about it.

  17. 3mily says:

    I agree with JPKang about the lettering… this design has a little too much word-age & some of it’s vaguely redundant. It’s not necessary to put the mission/vision on a large outside sign. “Neighbourhood” is central to the mission, but way too much information for a sign. Save that for brochures! I like JP’s suggestion: Q Café | Featuring Art, Live Music, and Community Events

    I’d go with #2 or #3 in terms of colours.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

stuff, connect, info

One Day’s Wages

My Instagram

As I soaked in this breathtaking sunrise this morning above the clouds, I felt compelled to pray for so my places in America and around the world that are experiencing such pain, heartache, injustice, and violence. At times, it feels so overwhelming but in prayer, I was reminded of these words from John 16:33. As we keep striving, working, hoping, preaching, loving, truthtelling, reconciling, repenting, forgiving, dismantling, peacemaking, Kingdom building...may we fix our eyes on Christ: “I have told you these things, so that in me you may have peace. In this world you will have trouble. But take heart! I have overcome the world.” - John 16:33 Grateful for a very full weekend of ministry and preaching in Toronto, Canada (GTA). Such a privilege to partner with @worldvisioncan @wvcollective to advocate for the most vulnerable around the world. God is so gracious. A true honor to meet and encourage local pastors, lecture at Tyndale University & Seminary (photo), and preach at Richmond Hills Community Church, Compass Point Bible Church, and New City Church. Thank you, Lord, that you use broken and imperfect people like me to speak of Your love. Today, Minhee and I dropped off our eldest child at her college. We have been thinking and praying about this day for many years. On some days, we hoped it would never come. On other days, we couldn't wait for it to come. On some days, we prayed for time to stop and other days, we prayed with anticipation. 
After an entire summer of laughing it off, it hit us...hard...this week. Seeing all of her stuff laid out on the basement floor was the catalyst to a load of emotions.

After unloading the car and taking her stuff to her new home for this year and mindful that she might never live with us again; helping sort out her stuff, saying hello to her roommates...I wasn't sure what to do or say.

A flood of thoughts rushed my mind.

Is she ready?
Have we done enough?
Have we taught her enough? 
What if this? What if that?

And so we shared what we have shared with her the moment she began to understand words: "Remember who you are. Remember WHO you belong to. Remember what you're about. God loves you so much. Please hold God's Word and His promises close and dear to your heart. We love you so much and we are so proud of you." And with that, we said goodbye. Even if she may not be thousands of miles away, this is a new chapter for her and even for us. I kept it composed. Her roommate was staring at me. I didn't want to be that father. I have street cred to uphold. Another final hug. 
And I came home.
And I wept.
Forget my street cred.
I miss her. I love her.
She will always be my little baby.

I'm no parenting guru. I just laughed as I wrote that line. No, I'm stumbling and bumbling along but I'd love to share an ephiphany I learned not that long ago. Coming to this realization was incredibly painful but simultaneously, liberating. To be honest, it was the ultimate game-changer in my understanding as a parent seeking after the heart of God.

While there are many methods, tools, philosophies, and biblical principles to parenting, there is – in my opinion – only one purpose or destination.

Our purpose as parents is to eventually…release them. Send forth. For His glory. Met a friend and fellow pastor who I haven't seen in over 20 years. In him, I saw a glimpse of my future. While only 10 years older, his kids are married and he's now a grandfather of 3. His love for his wife and family were so evident and his passion for the Gospel has not wavered. It was so good to see someone a bit older still passionately serving the Lord with such joy and faithfulness. Lord, help me to keep running the race for your Glory. Happy wife.
Happy life. - Eugenius 3:16

I still remember that time, many years ago, when Minhee was pregnant with our first child. She had left her family and friends in Korea just two years before. Her morning sickness was horrible and when she finally had an appetite, she craved her favorite Korean food from certain restaurants in her neighborhood in Seoul, Korea. I had no way of getting that food from those restaurants so I actually said, "How about a Whopper? Big Mac?" Sorry honey. Eat away. You deserve it. I don't care if it sounds mushy but sunsets are one of my love languages. Seoul, Korea was amazing but WOW...what a breathtaking welcome back sunset by Seattle. Not ready to let go of summer.

my tweets

JOIN ME ON FACEBOOK

advertisements

Blog Stats

  • 3,418,597 hits