eugene cho

I don’t want to be about censorship but at some point, some things deserve to be thrown in the garbage.  Commercials that exploit and objectify women aren’t only offensive and disgusting…but they’re dangerous.

First, some background:

Who watched the Super Bowl? Perhaps, a better question might be: “Who didn’t watch the Super Bowl?”

In 2011, the game drew the largest audience ever in history:

Last year’s Super Bowl drew the largest audience in American television history, averaging 111 million viewers. All total, 163 million people watched at least part of the game. That’s more than half of the population.

Yesterday’s game likely drew about 120 111.3 million viewers. This – in part – explains why the cost of a 30 second commercial was set at $3.5 million dollars.

Wow.

And while there were some good, funny, witty, and brilliant commercials, there were (and have been for some time) a growing number of commercials that are just downright offensive.  It’s not new but each year, they seem to be getting worse and worse – so much that the commercials are the things I least look forward to. After noticing couple of those commercials, I couldn’t help but send this tweet to Go Daddy:

Dear @GoDaddy: Your objectification and exploitation of women disgust me. #HopeAnElephantStompsAllOverYourServers Read the rest of this entry »

Filed under: , commercials, exploitation, go daddy, objectifiation, sexism, Super Bowl, teleflora, women