Like the billions of other idolaters, I watched (most of) the Super Bowl yesterday with a bunch of Questers.
The game was ok but the majority of the commercials were mediocre. Umm, I couldn’t get the obsession with underpants stuff in couple commercials. And while I was in and out, I didn’t catch all the commercials but nothing particularly wowed me.
In my opinion, the best commercial belonged to Google. It was simple. It was human. It was captivating. And in 30 seconds, with basic typing…they told the best story (and re-affirmed to me the power of story). And it clearly identified the source of the commercial because well…Google’s logo was on the screen the entire time. There were numerous commercials and I had no idea what or who they were trying to “sell.” That’s not good.
A distant 2nd was Read the rest of this entry »