Ok, I could have titled this blog a lot of different things but whatever. It’s not my hope to offend anyone with the usage of “tatas” but please read on before you boycott this blog or choose to send me more hate email. It’s appropriate since October is Breast Cancer awareness month. While I haven’t had any immediate family impacted by breast cancer, I know several friends and parishioners that have been impacted. Have you personally been impacted or someone in your family? Would you mind sharing?
But tell me the truth, I made you look with the reference to Jessica Alba, right? If you read the whole entry, there’s a picture of Jessica below…
Thanks to Facebook, I reconnected with a friend from college. I think I met Julia [now] Fiske in 1993 at UC Davis. I was a sophomore and she was a freshman. A group of guys [including Randy K. from Quest] on the 3rd floor of Hughes Hall and a group of gals from the 2nd floor hung out. Just good friendship. We were all Christians. For me, their friendship was of great support for me since I was relatively a new Christian.
Anyway, I was very encouraged to read that Julia is a business entrepreneur. After working as a designer in couple other companies, she started her own company called, Save the Tatas. Yes, Tatas = another word for breasts. Some folks may find it offensive but I thought it was ingenious because there’s a PURPOSE. Here’s the mission of the company:
Ta-tas® Brand Clothing cares about women and their families. That’s why we are committed to making a significant contribution in the fight against cancer. We do this by giving 5% of our gross sales to the fight against the disease. That means, with every sale, every item, every day, all year, every year for as long as we exist, we are fighting cancer from every angle we can. And since our launch in 2004, we have given almost $125,000 to the fight against cancer.
By giving 5% of our gross sales to carefully researched cancer fighting organizations we are fighting the battle on the medical front, in the community and meeting the personal needs of people struggling with the disease.
I’ve been thinking much about stewardship – as a Christian and simply as a human being – and some of the commitments I’ve made as a younger man. I’m 37, married, 3 kids, own a mortgage, own 3 cars, etc. I do my part and consider myself generous but feel like I can do so much more with my time, talents, and treasures. I want to be extravagant. Tithing is such a small concept. It really is. Many of us see tithing as the goal but instead, it should simply be seen as a baseline from where we can grow in our giving.
Additonally, it’s my hope to see others – particularly young people in this and future generations – be creative and dream. We live in a context where we have SO MUCH and can do so much for others around the larger world that have so little. Julia’s story is encouraging because it’s an example of how folks can work or create enterprises that generate funds for worthwhile causes. That is beautiful stewardship! Her story was recently feature in Newsweek Magazine:
The 2nd Base shirts aren’t the only edgy brand of breast-cancer apparel out there. Since 2004, Los Angeles designer Julie Fikse has sold more than 80,000 shirts carrying variations on the message “Save the Ta-Tas”—and donated $80,000 [correction: $125K] of her profits to breast-cancer charities. Both slogans garner mostly chuckles and enthusiasm, though a few people have reacted negatively, criticizing them as too crude…
How cool is that!
Oh. Here’s the picture of Ms. Alba from the company’s website. Enjoy.